The most popular video-sharing platform is YouTube. It’s no mystery why videos continue to reign supreme on the internet as a whole people love watching them. The average user spends about 40 minutes each day watching videos, and one billion hours of new video content are uploaded to YouTube every single day. As a result, it’s no surprise that brands looking to advertise their products have flocked to the site in droves. With so many users logging on to watch videos, now is the perfect time for you to create your own YouTube channel and start uploading videos. Creating your own videos opens up so many different opportunities for you as a brand, whether it’s using them as an addition to your social media marketing strategy or even selling merchandise directly through your own channel. If you want to know how you can get started with creating your own YouTube channel, read on!
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What is a YouTube Channel?
A YouTube channel is a collection of videos related to a certain topic, hosted on YouTube’s website. Creating your own YouTube channel allows you to upload video content to a central location so that viewers can easily find and subscribe to your channel. The home page of your channel will display your latest video uploads, allowing people to easily subscribe to your channel by clicking the “Subscribe” button. You can also encourage others to subscribe to your channel by including your channel URL in the description of each video you upload. This will encourage your viewers to stay engaged with your content, and it helps ensure that your videos show up in their YouTube feed.
Why Create a YouTube Channel?
There are plenty of reasons why creating a YouTube channel is a great idea. First and foremost, if you’re an existing business, creating a YouTube channel allows you to start creating video content for your website. You can upload videos that help your site visitors better understand your product or service and get in touch with your brand personality. You can also use your channel to create tutorials that walk your customers through complicated processes or products. While YouTube isn’t a substitute for the customer service department, you can create videos that help your customers get their problems resolved on their own. As a brand, you can also use your YouTube channel to take part in the “Ad Blitz” period, which is a two-week period in October where many brands increase their video ad spending on YouTube. You can create ahead of time and upload them during this period to make the most of increased ad revenue.
Tip 1: Use compelling branding in your video’s thumbnail.
When people are browsing through YouTube videos, the first thing they’ll see is the thumbnail image. Make sure that this is visually appealing to the viewer and includes your brand’s logo or mascot. This is the first thing viewers will see when browsing through videos, so it’s important that it catches their attention and makes them want to click! This also makes it easier for people to find your channel if they’re searching for a related keyword as it’s displayed in the thumbnail image. A good YouTube thumbnail also helps you get more views, likes, and comments on your videos. Some creators have even gained millions of views from a single video by using a great thumbnail image.
Tip 2: Produce quality content.
When it comes to creating engaging content, it’s important to remember that quality is always better than quantity. Many people get caught up in the idea of trying to upload a video every single day, and sometimes they end up uploading low-quality videos just to meet their daily quota. While it’s great to set a goal for yourself, don’t sacrifice the quality of your videos just to meet that quota. Instead, focus on creating a handful of high-quality videos that will keep your viewers engaged. Once you find a rhythm, it’s easier to continue creating content on a regular basis.
Tip 3: Leverage Google Adwords and paid advertising.
Creating your own channel gives you the chance to really get in touch with your target audience and understand what gets their blood pumping. Once you know that, you can start to use paid advertising to get your videos in front of the people who need to see them most. You can use Google Adwords to target people based on their location, their interests, and their preferred devices. You can even target specific demographic groups, like millennials, mums, or people who speak a certain language. Google Adwords also lets you choose what kind of ad you want to run. You can choose to run a standard text ad, an image-based ad, or a video ad. If you choose to run a video ad, you can even add a YouTube link to the video that plays directly on your ad. This way, people can click directly to your YouTube channel.
Tip 4: Ask your current audience to watch your videos.
People who are already engaged with your brand are the best people to promote your new videos to their friends and family. Ask these people to share your videos with their social media networks, and encourage them to tag their friends in the comments section. People who see their friend’s social media posts are more likely to click through to your video than someone who doesn’t know you at all, so this is a great way to get your videos in front of people who need to see them most. Ask your current audience to watch your videos, and don’t be afraid to promote your YouTube channel more than once. The more you talk about your channel, the easier it is for people to find you.
Tip 5: You don’t need millions of views to make an ad profitable.
One of the biggest misconceptions about advertising on YouTube is that you need a ton of views on each video before it becomes profitable. While it’s true that you’ll usually get more views if you produce high-quality content, you don’t need millions of views to make an ad profitable. When you set up a YouTube ad, you have the option of setting a cost-per-view or cost-per-click. Cost-per-view means that you pay each time someone watches your ad for 30 seconds or more. In order for your ad to show up on YouTube, someone must be on the site. If someone is scrolling through their feed without pausing to watch videos, your ad won’t show up. If someone stops scrolling and watches your ad for 30 seconds or more, you get paid.
The bottom line.
Creating your own YouTube channel is an excellent way to engage with your target audience and get more visitors to your website. YouTube ads get 98% more views than normal display ads, so they’re a great way to reach new customers. Before uploading your first video, make sure that you optimize your channel so that it’s easy for viewers to find your content. This way, you’ll start getting more views and more subscribers in no time!
