Everyone is aware of the fact that it’s easier to watch a video than go through a long blog post. It means that video SEO can provide you with many benefits, like greater watch time, increased brand visibility, and higher sales and leads. Search engines like Google and YouTube utilize the same algorithms for video ranking as they do for website ranking. The emphasis is on giving users the best experience possible.
YouTube search results combined with Google search results to streamline the way people search. You can also blend your video and SEO strategy to grow your business on YouTube. When you do this, you’ll gain the attention of more customers. Some ways to enhance your YouTube SEO to gain more video views and drive more traffic are listed below.
Select Keywords Appropriately
Search engine results pages are turning competitive with every passing month. People increasingly are vying for the top spot. Thus, you need to find ways to diversify what you offer. Select keywords that can allow you to gain volume, but they should be less competitive.
For keyword research, some tools that you can utilize include Google Keyword Planner, SEMrush, Moz, and Google search itself.
Incorporate Keywords in the Title of Your Videos
You need to match your video with your customer’s intent. It will allow your video to become visible in YouTube search results. Ensure that you know the reason behind creating a video and its primary audience. For example, if you are making a video on a product review, then use that specific product name in the title as well as the description.
Although it’s a simple tip, many people forget to implement it and then wonder why their videos don’t appear on search results.
Integrate Keyword in the Video File
YouTube uses it as one of the primary ranking factors when it shows the video in its search results. If your file name contains the target keyword, your video will be more likely to get ranked. It will thus have a higher possibility of obtaining greater search volume. So, ensure that the name of your file is updated even before you upload your video.
Optimize the Video Description
Its one of the most significant ranking factors for YouTube SEO. According to YouTube, you must put the most essential keywords in the first two or three sentences of your video description. The description should also be no more than 200 words in length. Some tips to help you create a good video description include:
Integrate an overview of the video in natural language. It shouldn’t be just a string of keywords.
Put essential keywords at the start of your description.
Choose one or two words that describe the video and put them in both the video title and description.
Use tools like Google Ads Keyword Planner and Google Trends to discover popular keywords.
Drive Your YouTube Search Result through Video Hashtags
In almost every social media platform, hashtags are extensively used to help users discover content that answers their queries. Make use of hashtags in your descriptions. It will allow users to discover your video when they search for a particular hashtag.
Hashtags also power search because they make the critical trends highly visible. When you put a hashtag to your description, it will get shown above the video title and become hyperlinked. But you need to also note at which place you need to include hashtags. If you add it in the title of your video, then hashtags from descriptions will not be showcased about the video title.
When you are putting so much effort into creating a YouTube video for your viewer, why not make it more visible on the search engine? Use the techniques mentioned above to allow your videos to gain greater exposure.